Is it all marketing hype and a clever use of words? I read the ingredients on a bottle of TAHITIAN NONI and it read that it is made from reconstituted Noni puree with grape and blueberry juice added. I do not believe grapes and blueberries grow on Tahiti so the native Tahitians would never have used the two fruits with Noni. So, what makes it authentic?
“You must be correct to some extent, it’s all about a clever use of words to get people to think there is something special about TAHITIAN NONI juice while in fact it is TAHITIAN NONI juice is just a high priced Noni juice blend for flavor. The additional fruit flavoring was first suggested by TNI’s current president to sell more Noni juice because it pure TAHITIAN NONI juice tastes better and if they go to make TAHITIAN NONI juice by using only pure Noni berries probably no one would like to go with their unflavored TAHITIAN NONI juice, that makes them to add some blended fruits flavors and call it authentic. The resulting TAHITIAN NONI juice product is less potent that you would find in True Noni juice from Hawaii. They were the first to add water and flavor Noni juice that would make them “original” but where it gets a little in the gray area is when they call their product “authentic”. They label their product as pure to develop a positive picture in their customers mind. That’s call branding. Fresh pure Noni juice is always the best way to buy Noni juice and if you find the taste and smell offensive, you can add any other fresh fruit juice and you will receive all the healthful benefits of Noni juice much more then TAHITIAN NONI juice.”
by Mexico4me, on 11.19.08 @ 6:38 pm
It's just an advertising gimmick because there are so many functional fruit juices on the market and the competition is getting fierce. There is only one with medical as well as scientific validation, including Oncologists, Cardiologists and Endocrinologists among others.
Check out the Bovis Energy Scale and you will see the difference. One really stands out.
References :
by dr_noni_man, on 11.19.08 @ 6:44 pm
You are correct, its all a clever use of words to get people to think there is something special about TAHITIAN NONI juice when in fact it is just a high priced Noni juice blend for flavor. The additional fruit flavoring was first suggested by TNI's current president to sell more Noni juice because it tastes better, but the resulting product is less potent that you would find in Tru Noni juice from Hawaii.
I believe they were the first to add water and flavor Noni juice that would make them "original" but where it gets a little in the gray area is when they call their product "authentic". I am sure if there weren't truth in label laws on products ingredient they would call it "pure", but they can't so they use the other words to paint a positive picture in their customers mind. That's call branding.
Fresh Tru Noni juice that is pure is always the best way to buy Noni juice and if you find the taste and smell offensive juice add your own grape juice and you will receive all the healthful beneifits of Noni juice.
References :
http://www.trunoni.com